As full-time working professionals, we understand how difficult it can be to find the time to shop in-store for ethnic outfits. As newlyweds who recently went through the wedding shopping experience, we know firsthand how chaotic and stressful it can be when you're shopping in person. That’s why we decided to create a brand that offers ethnic wear, allowing customers to shop from the comfort of their own homes—without the hassle.

We also noticed a gap in the market for men’s ethnic wear online, particularly Nehru jackets and waistcoats. When available, these items were often expensive. Our goal is to provide a brand that offers high quality, stylish and affordable options for all special occasions, making it easy for you to find the perfect pieces without the stress or a high price tag.