We created this brand to modernise the way men shop for ethnic wear. Too often, finding well made Nehru jackets and waistcoats meant limited choice, inconsistent quality, or inflated prices. We saw an opportunity to do things differently.

By focusing on refined design, quality craftsmanship, and smart sourcing, we deliver ethnic menswear that looks premium without the premium price tag. Our collections are built for modern occasions, weddings, festivities, and celebrations. Offering timeless style, dependable quality, and exceptional value, all available online for effortless shopping.